Search the blog...
We’ve all seen the famous subscriber demographic numbers from Sailing World Magazine. Sailors earn $268,700 per year. Their average net worth is $2.6 million. They’re
Do you think about features and benefits as you would mugs and coffee cups? Essentially the same thing? They’re not, and if you treat them
Exploring Sally Helme’s ideas for how to build a customer retention game plan within the sailing industry. Two unexpected but welcome slides popped up in
We’ve all been there. Someone starts to talk shop and then throws out terminology that makes your eyes glaze over. Maybe you’re the kind of
If you have a fair number of reviews on platforms like Google, Yelp or G2, you can put them to good use. There are plenty
I’ve been ruminating on the boat-buying surge and what it means to marine marketers. With that in the back of my brain, I read a
I recently stumbled upon a great example of the importance of empathy in content. Consequently, I’m writing this left-handed with my right hand slathered in a baking soda paste and resting next to a bowl of milk.
