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Are you tired of spending hours on your member newsletter and then not knowing if it even gets read? Do you know if your newsletter
January 18, 2023
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Are you tired of spending hours on your member newsletter and then not knowing if it even gets read? Do you know if your newsletter
Empathy in lead forms (aka gated content) I’ve always hated testing my own lead forms because it can skew the metrics. But here’s what can
I saw this quote on Twitter the other day: 🤖 Digital marketing is like sailing. There’s wind & current. The wind is consumer trends, which
We’ve all seen the famous subscriber demographic numbers from Sailing World Magazine. Sailors earn $268,700 per year. Their average net worth is $2.6 million. They’re
Do you think about features and benefits as you would mugs and coffee cups? Essentially the same thing? They’re not, and if you treat them
Exploring Sally Helme’s ideas for how to build a customer retention game plan within the sailing industry. Two unexpected but welcome slides popped up in
We’ve all been there. Someone starts to talk shop and then throws out terminology that makes your eyes glaze over. Maybe you’re the kind of
If you have a fair number of reviews on platforms like Google, Yelp or G2, you can put them to good use. There are plenty
I’ve been ruminating on the boat-buying surge and what it means to marine marketers. With that in the back of my brain, I read a
I recently stumbled upon a great example of the importance of empathy in content. Consequently, I’m writing this left-handed with my right hand slathered in a baking soda paste and resting next to a bowl of milk.
Marketing strategy is tough. What you say matters – not to mention where and when you say it. Let’s make your message clear, concise and compelling. That’s the kind of marketing that converts.