We’ve all seen the famous subscriber demographic numbers from Sailing World Magazine. Sailors earn $268,700 per year. Their average net worth is $2.6 million. They’re
Exploring Sally Helme’s ideas for how to build a customer retention game plan within the sailing industry. Two unexpected but welcome slides popped up in
We’ve all been there. Someone starts to talk shop and then throws out terminology that makes your eyes glaze over. Maybe you’re the kind of
I’ve been ruminating on the boat-buying surge and what it means to marine marketers. With that in the back of my brain, I read a
Marketing strategy is tough. What you say matters – not to mention where and when you say it. Let’s make your message clear, concise and compelling. That’s the kind of marketing that converts.
